New Website!

29 January

We’re pleased to announce our new website, which now combines our portfolio of projects and our blog under one roof:

This means that this Tumblr site will no longer be updated. Please come and visit us on our new website instead, where you’ll be able to subscribe to our RSS feed and other social media channels too. Thank you!

Follow-a-Museum on Friday 1st February

25 January 2012

If you enjoy following museums on social media, then mark your diaries for a week today, Friday 1st February, as it’s Follow-a-Museum day on Twitter. First initiated in 2010 by Sumo design agency in the UK, museums in Germany have since claimed the idea for the community and have continued to celebrate Follow-a-Museum day on the 1st of February each year, spear headed by Roland Wagner and his museum and sightseeing web portal

Since Museum140 agrees it’s actually a good idea to do each year, and as we’re now based in Germany, we thought we’d get behind it and try and make it go global again this year. And don’t forget, in Berlin you can follow-a-museum for real at #MuseUp, 4pm at the Deutsches Historisches Museum.

So tune in this Friday, share your favourite museums and museum lists, and discover some new museums to follow. See you on Twitter!

Save the Date: MuseUp at the DHM im Berlin on 1 February

14 January 2012

After our first successful MuseUp last November at the C/O Berlin, we’re pleased to announce that the next Berlin MuseUp will be taking place at the Deutsches Historisches Museum (DHM), so mark your diaries for 4pm on Friday 1 February.

The idea for a MuseUp at the DHM was first brought up in December, but due to the fact that the galleries at the DHM have no WiFi or phone reception, a creative alternative for had to be found. The current special exhibition at the museum is called “The Desire for Freedom. Art in Europe since 1945" - so why not take that concept of freedom one step further? Instead of of letting the reception-less interior of the museum get in the way, why not just bring the museum outside? Why not make the impossible possible?

The solution was to transform a selection of artworks from the exhibition into QR codes around the exterior of the museum building. A guided tour in English as well as German will lead participants through the objects while they tweet their impressions via the hashtag #MuseUp, and as usual anyone further afield can follow everything and join in online. Afterwards, there will also be an opportunity to see the rest of the exhibition indoors.

We’d love to be able to take credit for this unique idea, but the creative brains behind it have been Roland Wagner from, together with the DHM itself. However, when they contacted us to ask if we’d like to be involved, of course we said yes!

So, if you’re in Berlin, we hope you’ll brave the winter weather and join us, Visitatio and the DHM on 1 February for our inside-out MuseUp. It also happens to be Folloa-a-Museum day on Twitter that day, so why not come and follow a museum with us for real? More details on the exhibition and how to sign up to follow shortly.


For German coverage about this event, visit the DHM Blog. Anyone new to the concept of MuseUp and Tweetups can also read up further on this in our previous post.

Happy New Year!

7 January 2012

A happy new year to all our friends, fans and followers! We’re starting the new year with over 200 fans on Facebook and over 2,000 followers on Twitter - thank you, thank you, THANK YOU!!

Here are some highlights from last year:

In February, the new digital magazine sisterMAG launched, featuring an article about Adopt-a-Museum! The project was also featured that same month on the German blog Ausstellungen Einstellungen.

In March, we celebrated our first birthday with a call for cake recipes and a Twitter chat about Museum Cafes.

In April, we had a World Book Day giveaway to celebrate UNESCO World Book and Copyright Day.

In May, #MuseoSpark - a Twitter chat about on what inspires people about museums, to celebrate International Museums Day - saw our first ever collaboration, with Culture Themes.

In June, Jenni got interviewed by THEMUSEUM Blog about our Adopt-a-Museum project.

In July, we launched out new long term project “Museum Souvenirs" - an online collection of souvenirs acquired from or through museums, which anyone can contribute to, so if you are interested please get in touch!

In September, we were thrilled to welcome our 2,000th fan on Twitter, and sent out a little goodie bag as a thank you. Unfortunately we couldn’t send all our fans and followers something, but THANK YOU to you all!

We were even more thrilled to feature out 50th Adopt-a-Museum in September! But we are always on the lookout for new participants, so if you would like to help us with the next 50, please get in touch!

November saw our first ever offline event - a museum tweetup at the C/O Berlin, organised together with our wonderful friend Hie-suk Yang.

And in December, we went a bit Christmas crazy. First of all there was Secret Santa 2.0 and a new Advent Calendar, both back by popular demand. Then we started collecting pictures of museum Christmas trees from around the world on Pinterest. And finally there was our Christmas Bauble Contest, with a total of 14 entries. The winner was Russell Dornan’s bauble with mini origami stars made from museum leaflets (see above). 

For 2013, we have a few changes at Museum140 in the works, including a new website, and, as ever, many ideas. We’ll keep you posted, of course, but for now we just want to say a big THANK YOU for all your support over the last two years!!

Our Favourite Baubles

25 December 2012

Congratulations again to Russell for winning our Christmas Bauble Contest with his mini origami stars. We loved the idea of making them out of museum leaflets!

Since Museum140 was the organiser of the contest, none of the team were eligible to enter a bauble or to win the voters’ prize, but of course we still all had our favourites (though it was a difficult choice with all the fantastic entries) so we’ve decided to share them with you :-)


Jenni’s favourite was the “genius” knitted museum submitted by Marie from Belgium. 

@thingsinjars though the bauble submitted by Nina from Denmark was “magical”.

And #MuseumBaby loved the glittery spaceman bauble :-)


And with that the Museum140 team wishes you all a very Merry Christmas! Thanks to everyone for following us, taking part in our projects, and generally supporting us along the way. We’ll be back in the new year.